5 Things You Need To Know About Staging

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Did you know that November was Home Staging Awareness month? Even though I missed getting this post written in November, I thought that December was a good time to share some important information about staging. You may be a realtor who is looking to level up your brand for 2023…. staging will help you do that! Or you may be a homeowner who plans to put their house on the market in 2023 and wants to get the MOST money possible…. staging will do that! Check out these 5 things that you need to know about staging.

  1. Home staging is an investment, not a cost.

    Statistics show that home staging leads to higher and faster sales. Our client’s have seen their homes sell fast and for over ask…. with 45% of homes staged so far in 2022 selling in 5 days or less! and 59% of homes have sold for over ask.

  2. Staging is more than making a space look pretty.

    Home staging is not just putting furniture in a house. Staging sells a lifestyle that potential buyers will want. It is a research driven marketing tool which will make a house appeal to the maximum amount of potential buyers.

  3. Home staging is different than interior design.

    Interior design is all about personal taste and how you live in a home. Staging is about appealing to mass numbers of people. Using curated inventory, staging creates spaces that sell a lifestyle while showcasing the features of the home, not necessarily how people will live in the home.

  4. The majority of work for a stage happens BEFORE installation day.

    We get asked all the time if we can stage a property the next day. The answer is always no. Stagers don’t have trucks sitting around loaded with furniture. Planning a curated design, specific to the property requires time, not to mention the prepping, pulling and packing. Surprisingly the installation is just a small part of the job.

  5. Home staging is always necessary, even in a sellers market.

    If you don’t stage you are leaving money on the table, even when homes are selling fast. If your goal when selling your home is to make as much money as possible, then staging is always a necessity.

So remember, there is a lot more to staging than just placing furniture into a home. Staging is an investment that every home can benefit from. It is a research driven marketing tool that will result in a faster sale and more money.